From the category archives:

Ramblings

Live Blogging PubCon 2016: Data and Marketing

by Kristi on October 13, 2016


Kendall made us stand up and shake out the sleep but it seemed to work. Let’s do this. Last session of the day! Starting up with Ryan Jones. Make data actionable! Three “WHATS” What is it? Reporting! What does it mean? Analysis! What should we do about it? Actionable! You don’t have to start with […]

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Okay, it’s 2:45pm and I’m totally dragging. I almost want to take a nap but Dennis Yu came to the microphone and was high energy in introducing Merry and Kyle so let’s do this. Merry says to get comfortable between the two Facebook environment. Facebook assumes that Power Editor users are sophisticated and can play […]

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The amazing Annie Cushing is moderator and introduced Craig Paddock up first. Craig starts up and wants to change the title to Advanced Content Research. He brings up boxing equipment and boxing gear, the current results are identical. This was not that way ten years ago and it started converging so Google considers those key […]

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Live Blogging PubCon 2016: Neuromarketing in SEO

by Kristi on October 12, 2016


What does neuroscience have to do with SEO? Roger Dooley is here to educate us and after rave reviews from his Masters segment on Monday, I’m all ears. Google changed the game and continue to do so. What have they done to directly affect SEO? Trust. Early Google used PageRank algo to look at links […]

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Live Blogging PubCon 2016: Keynote Robert Scoble

by Kristi on October 12, 2016


Robert takes the stage and jumps into the “fourth transformation” how AR and AI are changing everything. Going from old style mobile to new touch mobile, nokia and Blackberry really went away. The two waves or AR and VR are coming and coming fast! Robert goes over his background at UploadVR. Incidentally I got to […]

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I decided to stay in the frigid Salon F because I like being cold. Or maybe I want to know how to create awesome kicka$$ ppc ads that convert like crazy from Erin Sagin who is up first. She has been in paid search for 5+ years and goes over her background. She is currently […]

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Live Blogging PubCon 2016: Remarketing

by Kristi on October 11, 2016


I feel like I’ve been chasing sessions to get some actionable tips that I can use and I have high hopes for this session. I feel like I have our remarketing really oddly set up so I’m interested to dive into it. Erin Heffernan is up to talk about B2B Remarketing. Erin is an account […]

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Live Blogging PubCon 2016: Links Up!

by Kristi on October 11, 2016


Yes! I see Kenny with the awesome green hat. I’m excited I get to hear him speak rather than moderate this time. I wandered into Links Up! because who doesn’t need links and David Klein is always fun to listen to. I’ve heard of Scott Polk before too so it sounded right up my alley. Although […]

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Ahh, I have fond (was it really fond?) memories of Greg Boser helping me back in another life with real estate marketing. Real estate SEO was SUPER fun. It was though, and I had a really good interview back in… 2006? 2007? with Greg and one of the things I remember from that interview was […]

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Intersection of SEO and CRO – Ant Robbinson @antrobbo Ant jumps off the stage and prowls around the front as he talks. He has a low voice but very compelling and the accent is always fun. He jumps right in. Are we adding value to the bottom line? If we can’t prove that we have, […]

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Late – Week 8

by Kristi on March 6, 2016


I honestly got nothing. Six days late on a self imposed weekly writeup and I can’t even get that done. Spring is here. Lots of things popping up. Normal work going on. My Dad has announced he is running for Tualatin City Council, a friend wanted some advice on social stuff, the kids have all […]

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Wonderings – Week Seven

by Kristi on February 22, 2016


This texting article from Time made me laugh. Hubby and I are not big texters with each other. He always responses promptly with a “K” on everything so I know he got it! ** Ha! The conspiracy theories on Scalia’s death are already crazy. When I read that there was no autopsy, I did wonder […]

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Starting Over – Week Six

by Kristi on February 15, 2016


I’ve loved watching Lindsey doing her weekly write-ups. Totally stealing it. For now. It’s a nice overflow of information, cataloging her thoughts and dreams, small bits in her life. This is what my blog used to be but FB, Insta, and Twitter have taken over. Not to mention life, kids, house, animals, family, friends… I’m […]

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Social Funny

by Kristi on November 11, 2015 · 2 comments


S: When can I get Instagram and Facebook? Hubby: When you’re 21. S: WHY!? Seriously? <Looks over at me, while I was tapping on my phone> Me: What? I wasn’t on it! I was checking my email! I have customers asking questions! S: I know. I just want to know when I can get it. […]

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Lazy Weekends

by Kristi on July 12, 2015


Younger child home alone: Complete and utter quiet as he finishes Harry Potter #5 quietly on the couch. Older child home alone: “I’m bored. Can you play with me? Can we do something? I’m hungry. What about playing a game? Can we go somewhere? Can you invite one of my friends over?” Both kids home: […]

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